Wadworth are a long established traditional brewer who offer a range of award winning real cask ales, seasonal beers and who also run 240 pubs in the South and South West of England.
When we were commissioned to provide concept ideas for a refresh of one of their most well-known brands - 6X, we were mindful of those traditional values while developing a contemporary new look for the brand. A wide range of print applications were required - from pump badges, branded glasses, beer mats, branded clothing, and of course beer cans and bottle labels, all used different printing techniques on different material formats, so our design solution had to be both impactful and flexible. In addition to this, we provided further design materials for company promotions including an evocative countryside illustration to support their ‘Welcome to Wadworthshire’ campaign.
