As an aspirational brand, Rolex are surely one of the best known global names not just for their product offering, but also for their broad sponsorship initiatives, as well as their endorsements of top sports people.
When we were asked to produce the seasonal catalogue, we were acutely aware that our production values had to reflect the same standards of precision and attention to detail that is expected of the Rolex brand. Product photography was extensively retouched to eliminate awkward reflections and to enhance detail so that all the watches were shown to their very best effect. A clean and uncluttered layout was adopted for the catalogue with a ‘hyper-real’ treatment to the many close-up ‘hero’ images - all in all a high quality treatment for a prestige brand.
