Heidrick & Struggles are a significant player in the world of executive recruitment and they deal with some of the most talented individuals in business to help build senior leadership teams for the world’s top organisations. When they launched a series of initiatives aimed at women in business, we were approached to create the evocative images that illustrate the Sins of Success theme!
We developed a series of ethereal yet impactful images of smoke that depicted the 7 Deadly Sins. Rather than create ‘artificial’ digital images, we photographed the smoke with subtle manipulation of the airflow and only added appropriate colour to the final digital images. These were used to great effect across invitations, mailers and other materials to promote the events.